When real estate agents talk about staging your home, they’re referring to a method of decorating that is designed to showcase the home’s best assets, impress buyers and sell quickly for the highest possible price.
Because not all sellers stage their homes, especially homes in lower price ranges, you’ll be at an advantage if you do. Read on to find out how. (Find out how to sell your home in a buyer’s market, read Selling Your Home In A Down Market.)
Why Home Staging Is Important
Although staging is optional, it really shouldn’t be. When you’re dealing with such a significant financial transaction, you don’t want to be lazy and settle for a lower selling price or a longer marketing period than you have to.
Relative to the amount of time and money involved, staging may be one of the most lucrative projects you ever undertake. Potential buyers aren’t just looking for a structure to inhabit – they’re looking to fulfill their dreams and improve their lifestyles. Staging helps sell those dreams and creates a more emotional purchase that can generate more money for the seller.
Home staging is also beneficial because potential buyers don’t want to see work that needs to be done upon moving into the home. For every problem they see, they’ll deduct its cost from their offering price. If they see too many problems, they’ll pass altogether. (Thinking of renovating? Read, Fix It And Flip It: The Value of Remodeling.)
Staging How To
While there are plenty of room-specific staging tips, if you’re on a limited budget, it’s best to focus on big-picture improvements and on the areas that will make the biggest difference in your home’s selling price.
These include the exterior and entryway (both heavily impact a buyers’ first impressions), the living room, kitchens and bathrooms, the master bedroom and outdoor living space, such as a back patio. The following techniques can and should be employed in as many rooms of the house as you can afford and have time for:
In the kitchen, potential buyers love to see new appliances that come with the home, but if you can’t do that, make the ones you have spotless. No one wants to see splattered spaghetti sauce, films of grease or piles of crumbs in their potential new home. Likewise, make sure your bathroom sparkles, from the corners of the tub to the sink drain to that spot behind the toilet you don’t think anyone can see. Your goal should be to make everything look new.